Market and Industry Background
In the past year, Nikon and Konica Minolta announced that they were dropping film camera manufacturing to go all-digital, Konica Minolta announced its withdrawal from the minilab business, and Polaroid and Wolf Camera - one of the largest camera retailers - went bankrupt. The traditional photography industry players all struggled to predict and adapt to emerging digital trends. As a result, focus has been lost on what the true needs of the customer are. The consumer’s desire for ease-of-use, high quality, variety of options, and fast order turn-arounds is often overlooked.
Many industry players are becoming stymied in accurate but often sensational facts: digital camera sales continue to outpace film camera sales; the total number of images captured increase exponentially; home printing from digital sources continues to lead all printing segments. The resulting confusion has led to an overall decrease in hard-copy prints from all sources while the absolute number of digitally captured images grows by orders of magnitude annually.
Consumers in today’s photo industry are confused and frustrated about what to do with the staggering number of images they are capturing with their low cost digital cameras, camera phones, web cameras, and video cameras. The effect on consumers is almost paralyzing. For businesses it has been even worse -— the drop in print orders as consumers switch from analog to digital cameras has mean lost revenue opportunities. This lower number of print orders is not from lack of demand, but rather from a lack of knowledge and the confusion created by the number of options.
The VendiPix solution fulfills the consumer demand for quality prints by offering retailers high speed, high quality prints while catering to today’s self-service, service on demand consumers. The VendiPix solution can be placed where consumers want prints in retail locations, high traffic areas, or any place a consumer can meet their unique needs.
The VendiPix solution offers retailers, entrepreneurs, and other business entities the ability to drive the next evolution in photography away from one-hour photo to instant photo. It does it by offering services on demand. While others are waiting in line to buy low quality prints in crowded retailers, VendiPix owners offer as much capacity as consumers demand in locations they need it, when they need it.
